With more brands budget being allocated to digital and consumers using their favourite platforms as beauty search engines, here’s everything you need to know about key social media trends heading into the new year
This weekend, I was indulging in my usual Saturday morning social scroll when I suddenly realised that I hadn’t seen one post from one of my family or friends’ posts. Instead of my parent’s winter walk my feed was chock-a-block with beauty content creators.
Don’t get me wrong, I’m not complaining – I’m a sucker for all things heatless curls. But, it made me realise how much social media is determined by the algorithm. In fact, Dash Hudson states that 40% of content on Instagram Feeds is now being recommended by AI.
But, how can brands crack the AI code and ensure their hard earned investment is hitting people’s feeds?
The British Beauty Council is hosting a webinar with Dash Hudson on 29 November, uncovering how brands can master the art of social media marketing and how they can harness AI for success. With a case study from Estée Lauder Companies, the workshop will uncover key strategies for great social content.
Register for the webinar here
On top of smashing the algorithm, here are other key strategies that brands must keep in mind when approaching social in the new year. Here’s three top trends to stay ahead of:
Choose your creators wisely
According to Dash Hudson’s Social Media Trend Report, picking the perfect collaborator isn’t all about follower count. If you are looking to build a tight-knit community, and ensure your content gets the engagement you’re looking for, no matter the size of your brand you need to target nano-influencers. These creators, with less than 10k followers, have a success rate of 41%, whereas the micro and macro influencers deliver success of just over 20%.
Captions, Captions, Captions
When you are composing captions, keep this formula in mind. Video content? Less than 100 characters. Static image or carousel? 1000 characters or more. Simple.
And, there is not much point in sitting somewhere in the middle of this formula, because according to data your reach will be simply – okay.
Use UGC on your own channels
Brands are slowly coming around to the power of this tactic, but Dash Hudson wants to reiterate the importance of posting your community’s user-generated content on your own feed. In the report, it says: ‘(By posting this content), you elevate individuals and transform top fans into ambassadors through formalised programs and perks.’
This is not only a winner for community-building, but also brand awareness too.
