Applications are open for The Beauty Accelerator 2021! One outstanding indie beauty brand will receive £150k equity investment

by | Sep 17, 2021

Applications to enter The Beauty Accelerator™ 2021, the UK’s most exciting beauty initiative, are now open.

The Beauty Accelerator™ 2021, created by The Red Tree, the UK’s leading international beauty brand consultancy, and SFC Capital, a leader in the UK’s early-stage investment world, will see one UK independent beauty brand receive £150,000 equity investment from SFC Capital plus a year-long collaborative partnership with The Red Tree to dramatically accelerate the brand’s growth and help build the brand to its next level and beyond.


UK registered emerging beauty brands across all categories – from colour cosmetics, skincare, fragrance, haircare, male grooming, supplements, sexual wellness, through to beauty tech and gadgets – can enter The Beauty Accelerator™ 2021. The business must be eligible to receive equity investment via the Seed Enterprise Investment Scheme (SEIS), a funding scheme that offers start-ups and entrepreneurs a route to early-stage investment capital funding in exchange for release of equity. Further information about SEIS, including qualifying requirements and how to apply, can be found here:


The application form for The Beauty Accelerator™ 2021 should take no more than 20/25 minutes to complete and is a series of questions that allow applicants to share their brand’s history, unique selling points and achievements to date. All applicants must submit a business plan, with particular focus on the financial model that reasonably demonstrates that revenue can be delivered. The closing date for applications is Friday 24th September.


The Red Tree and SFC Capital will then hold virtual interviews with the outstanding short-listed applicants. The best brands that emerge from the interview stage will be invited to attend The Beauty Accelerator™ 2021 Final, where they will pitch to The Red Tree and SFC Capital on Wednesday 20th and Thursday 21st October.


The winning brand will then receive £150,000 equity investment from SFC Capital as well as the knowledge and expertise of The Red Tree applied over 12 months, giving a wealth of commercial beauty experience, strategic insights and access to a wide network of beauty industry contacts.


The Beauty Accelerator™ will discover the next big thing in British beauty. If this could be your brand, please see full details and apply by visiting:

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