Alternative plastic not just reserved for premium brands

by | Jun 24, 2019

Among UK and US internet users over 50% ave reduced the amount of disposable plastic they use in the past year.

The 2019 edition of Luxe Pack included a report on an industry newly attuned to sustainability, awakened by customer sentiment and mass market cosmetics brand racing to green-up their products.

As consumer push ore assertively for change and retailers consider plastic-free aisles, environmentally friendly packaging is being adopted by more and more companies and is no longer a boutique brand quest. This is good news for sustainable packaging suppliers who are finding themselves in meetings with global corporations and core beauty companies, not just nice, looking for higher volumes.

Meanwhile the deadline to hit sustainable cosmetics has been set for 2025, and L”Oreal is among a crop of global EMCG companies to sigh the New Plastics Economy Global Community (NPGEC). Launched in October 2018, more than 350 organisations have pledged to make all plastic packaging, reusable or composibleby 2025.

While not a signatory, Estee Lauder Companies recently announced the by the same year, 75-100% of its packaging will be “recyclable, reusable, recycled or recoverable”. These promises leave little doubt that eco-friendly packaging – in all its presentations – is now a mass market phenoneman.

Related reads:

Simpler Recycling: What, when and why?

Simpler Recycling: What, when and why?

Businesses and households must prepare for large scale changes to current recycling in England, as the UK government implements further measures to protect the environment The Department for Environment, Food and Rural Affairs has confirmed the next steps of its...

Extended Producer Responsibility: Where are we now?

Extended Producer Responsibility: Where are we now?

The UK government has announced that it has reached a new milestone in Extended Producer Responsibility (EPR) packaging legislation. Businesses must now prepare for the scheme to fully begin in 2025 Extended Producer Responsibility is the UK Government's response to...

UK bans wet wipes containing plastic

UK bans wet wipes containing plastic

Following support from both industry leaders and consumers, world-leading legislation will be passed in the UK later this year to ban wet wipes containing plastic On Monday 22nd April, the UK Government announced that wet wipes containing plastic will be banned across...


Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: