“With the temporary closure of our physical stores we have challenged ourselves to transfer our store experience online, integrating solutions into our dot com channel that will help us to maintain contact and connection with our customers. This includes bookable masterclasses, virtual consultations, brand experiences and opportunities for our beauty community to come together as social connections become ever more important” says Emma Simpson-Scott, Space NK’s Chief Marketing Officer.

This newly implemented strategy aims to bring our expert network of in-house & industry experts, and brand founders together to offer beauty advice, with a series of tailored and personalised experiences that suit the individual and reach as many customers as possible.

“Our customer wants to be video conference ready whether that is for work or socialising and therefore our intention is to continue to inspire and engage the beauty obsessed and those looking for advice with the same expertise and innovation Space NK is renowned for,” Emma Simpson-Scott continues.

Space NK will utilise Zoom video conferencing platform where customers will be able to book 1-2-1 consultations with a Space NK expert (see note to editors) and also join group masterclasses with brands such as Dr Dennis Gross, who will host a virtual at home tutorial facial event. Charlotte Tilbury’s Pro Artist team will also host bookable 1-2-1’s on Zoom for customers wishing to receive advice on makeup looks. Places for virtual consultations and the upcoming events schedule can be secured via the Appointedd booking system on Spacenk.com.

“Over the past 2 years we have invested in a multi-channel approach to retailing in China. As we constantly evaluate how best to serve and engage with our customers the uncertain outlook ahead has underlined the importance of acting decisively. We have seen strong growth in our online community and a growing trend for our Chinese customers to visit our Global channels, in person when travelling in the UK and US and on SpaceNK.com, to discover the true Space NK experience of over 130 of the worlds most wanted brands and curated icons of the future.

This simplification allows us to concentrate on our core business and operations while focusing investment on continuing to grow across all key markets of which China remains one.”

Andy Lightfoot, CEO, Space NK

Once a customer has booked online an automated confirmation email will be sent to them with a link to join the appointment or event at the chosen time. There will be no booking fee for these events.

All Customers will have access to the newly launched calendar of experiences which commenced on Monday the 13^th April. The booking system is now open. Details of the schedule can be found here:https://www.spacenk.com/uk/en_GB/digital-events.html/