Sustainability is not just a word in a corporate report, action has to be taken. A survey by Forbes revealed an overwhelming demand for brands to step up on sustainable lifestyles. “If your brand isn’t helping your consumers improve their environmental and social footprint, then you’re in danger of disappointing 88% of them”. The article goes on to talk about how consumers feel companies/brands are making it harder for them to live sustainably, “Brands use packaging that is desirable for the consumer at Point Of Sale, but guilt-inducing at Point Of Disposal.”
But for brands it is a difficult area to navigate, you may want to implement change across your company but figuring out the “right” materials, formulations and measurements to quantify impact is a minefield. To this end Premium Beauty News are hosting a workshop on 21st February to help you make sense of all the solutions available in the market and they are offering a 20% discount to British Beauty Council members.
Discount code is: INVITFEB20
Workshop: How to navigate the sustainable packaging alternatives in beauty sector?
London – February 21st
From 8am to 10am
In Mayfair (central London)